Cognition, Value Perception and Purchase Intention of Organic Food—Evidence from China’s Organic Milk Market

نویسندگان

چکیده

Organic agriculture is of great significance to human health and the ecosystem, consumption organic food considered a kind pro-environment behavior urban residents. Taking value perception, safety awareness environmental as mediating variables, an analytical framework influence “organic” cognition on purchase intention was constructed in this paper, empirical test implemented by Ologit model based micro-survey milk 1113 consumers China. The results show that cognitive level positively affects residents’ perception food, plays intermediary role intention; meanwhile, consumers’ play moderating between thus effect relationship also regulated. Therefore, using diversified ways publicize knowledge positive enhance their practice. Providing differentiated products services, strengthening benign social interaction meeting pursuit crucial for suppliers. Meanwhile, government enterprises need strengthen popularization dissemination protection awareness, improving environment cultivation market.

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ژورنال

عنوان ژورنال: Sustainability

سال: 2021

ISSN: ['2071-1050']

DOI: https://doi.org/10.3390/su13020910